“Is your vodka vegan?”
That’s not a question you’d have got 10 years ago. But consumers are getting progressively choosier and it’s driving the boom in the lo/no drinks markets.
So, what blue sky scenarios are in store for us next…?
Alcarelle is developing a new ingredient to be used by drinks companies to produce a whole new class of drinks. Something like alcohol – but better. And that’s why we want to talk to you.
We’d like to help you open up this new sector, giving new choices to adult social drinkers. So let’s get acquainted, begin a dialogue, and see where it leads…
When you answer the micro–poll below, you’ll automatically see all prior responses (anonymised and excluding free-text answers). We aim to ask a new question each month or so. Periodically, we’ll analyse all the answers across all stakeholders into our “Playback” report.
Sign up for the Playback reports further below, along with alerts when we run new polls. Thanks for engaging with us.