“Is your vodka vegan?”
That’s not a question you’d have got 10 years ago. But consumers are getting progressively choosier and it’s driving the boom in the lo/no drinks markets.
So, what blue sky scenarios are in store for us next…?
Alcarelle is developing a new ingredient to be used by drinks companies to produce a whole new class of drinks. Something like alcohol – but better. And that’s why we want to talk to you.
We’d like to help you open up this new sector, giving new choices to adult social drinkers. So let’s get acquainted, begin a dialogue, and see where it leads…
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