You walk into a bar. The choice
of drinks is staggering.

Or is it?

Basically, it’s booze, fruit juice or flavoured water. Endless variations on a tired and limited theme.

Is that really the best we can do?

What about those decades of scientific advances in food technology? Seriously, isn’t it time we came up with something beyond ethanol?


Well, that’s the mission we set for our pioneering team of scientists. They are applying modern science to rigorously investigate and develop a drinks ingredient that mimics the good effects of alcohol, but not the bad. That enables drinks companies to offer better choices to adult social drinkers.

We have made good progress and there is much work left to do.

Group of friends eating grilled food during meeting in the yard

The results so far are exciting, but we’d really like to know what you think. So we’re hoping you’ll share your thoughts via one of the micro-polls below.

By participating, you’ll also get to see what others have contributed. We’ll regularly update the questions as this dialogue develops.

We appreciate your involvement and we’d like to thank you for your support.

With your feedback and help, we’re determined to bring Alcarelle to market, transforming adult drinking choices in this country. And beyond.

Now wouldn’t that be a result worth celebrating next time you walk into a bar? Cheers!